08:45 Registration and refreshments

09:30 Welcome and introduction by the Chair
Dr Stephen Stradling, Professor of Transport Psychology, Napier University

Session one: Setting the scene
Hearing from key practitioners and policy makers, this session will lay out the
challenge ahead for improving road safety in Scotland and how this can be
tackled. It will consider how local authorities, police, education professionals
and voluntary organisations can work together to improve road safety. It will
also hear from key players on reserved issues including driver and vehicle
training, testing and licensing.

09:35 Setting the scene for road safety
Speaker tbc

09:55 A multi-agency approach
Speaker tbc

10:15 Driver and vehicle training, testing and licensing
Mark Magee, Head of Strategy Development, UK Driving Standards Agency

10:35 Questions and discussion

10:55 Refreshments

Session two: Education
This session will examine how we can identify and target at-risk populations
and focus marketing and awareness campaigns to change behaviour. It will
also highlight examples of best practice in education from across the UK to
improve road safety.

11:15 Identifying and targeting at risk groups
John Wicks, Director of Social and Market Research, MVA Consultancy

11:30 Starting young: Effective education and awareness
James Thomson, Professor of Psychology, Strathclyde University

11:45 Continuous education for road users
Speaker tbc

12:00 Drinking, drugs and driving
Speaker tbc

12:15 Questions and discussion

12:35 Lunch

Session three: Enforcement
This session will hear from the Minister for Transport as well as hearing from a
broad range of experts to discuss options for enforcement and their deterrent
impact. It will consider how best local authorities, police and road safety groups
can focus policy to improve individual’s behaviour and improve their awareness
of the rules of the road.

13:25 The Scottish Government perspective
Stewart Stevenson MSP, Minister for Transport, Infrastructure and Climate Change, The Scottish Government

13:45 Questions and discussion

13:55 Panel Discussion
Panel will include:
Kathleen Braidwood, Road Safety Officer, RoSPA Scotland
Christopher Hume, Partnership Manager, Northeast Safety Camera Partnership
Margaret Dekker, Researcher and Secretary, Scottish Campaign Against Irresponsible Drivers (SCID)
Geoff Collins, Sales and Marketing Director, Speed Check Services

14:25 Refreshments

Session four: Eliminating opportunity
This session will look at strategic improvements that can be made to accident
cluster sites to reduce the likelihood of accidents and their severity. Speakers
will examine the key areas where improvements need to be made including
rural roads and residential areas as well as looking at examples of best practice
from around the UK and internationally in reducing the number of both crashes
and casualties.

14:45 Safer roads: EuroRAP
Mike Slinn, Director of Infrastructure Safety, Road Safety Foundation

15:05 Road safety engineering: Improving the existing infrastructure
Andy Duff, Principal Engineer, Transport and Infrastructure, Aberdeenshire Council

15:25 Closing keynote – The Vision Zero model
Roger Johansson, Chief Strategist, Road Safety Division, Swedish Road Administration

15:45 Questions and discussion

16:05 Closing statements by Chair

16:10 Close of conference

Delegates will learn about concrete examples of success in road safety practice, consider the implications of these case studies for potential development in Scotland and have the opportunity to network with a wide range of individuals and groups committed to improving road safety in Scotland.

While we are pulling together the final agenda for this event, please register your interest above. Alternatively you can take advantage of our early bird discount by booking your place now.

If you have any questions, This e-mail address is being protected from spam bots, you need JavaScript enabled to view it   or call us on 0131 272 2133. 

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This conference is for anyone with an interest in road safety in Scotland, including but not limited to:

• Road safety officers and managers
• Transport planners and lawyers
• Community planning partnership officials
• Community safety officers
• Central and local government officials
• Local councillors
• Transportation managers
• Team leaders for road safety and traffic management
• Road safety and accident prevention officers
• Highway safety engineers
• Driver trainers
• Police officers
• Health promotion and education professionals
• Road safety partnerships
• Fire and ambulance service
• Teaching organisations
• Motoring organisations
• Researchers, academics and students

 

• Hear examples of best practice in road safety from across the UK and Europe
• Consider how we can use behaviour changing campaigns to improve road safety
• Learn about the role of education in improving road safety and the importance of starting young to improve awareness
• Learn about potential changes in driver and vehicle training, testing and licensing being considered by the UK Government
• Consider the role of enforcement in reducing accidents
• Discuss the options for enforcement and their deterrent impact
• Learn about how we can engineer roads and highways to minimise both the number and seriousness of accidents
• Hear from key policy makers about Sweden’s pioneering Vision Zero model

Click here for information on sponsorship & exhibition opportunities.

Book before 5pm on Friday 19th December to take advantage of our Early Bird rate (10% off)

Full Rate £249 + VAT (£292.58)
(Commercial organisations, central government departments, agencies and other national public bodies)

Discounted Rate £149 + VAT (£175.08)
(Charitable organisations with income of less that £1,000,000 - limited places)

Reduced Rate £199 + VAT (£233.83)
(Local authorities, NHS, Police, trade unions, professional associations, and charitable organisations)

Supported Rate £99 + VAT (£116.33)
(Students, community councils and community action groups)

What is included
All fees include lunch, refreshments and conference papers if applicable. Fees do not include travel costs.

Promotion and Exhibition Opportunities
If you are interested in details of promotional opportunities, including exhibition stands and delegate pack inserts, please email Sales or call on 0131 272 2176.

Payment
You will be asked to complete a method of payment option whilst completing the registration form. Delegates must ensure that payment is received before the date of the conference or payment may be required on the day. Payments made by cheque should be made payable to Holyrood Communications Ltd.

Terms and Conditions:

The registration form constitutes a legally binding agreement. Cancellations confirmed in writing 7 days prior to the event will be refunded minus an administration charge of 15%. We regret that no refund can be made after that date, for whatever reason, although substitutions will be accepted if notified in writing before the event. Bookings made less than 7 days prior to an event are non-refundable.

Discount Rate Cancellations
Partial cancellations of discounted multiple bookings that revert to a single place will attract the full rate.

Data Protection
The personal information provided by you will be held on a database by Holyrood Events and may be shared with companies in the Holyrood Communications Ltd. Sometimes your details may be made available to external companies for marketing purposes. If you do not wish your details to be used for this purpose, please write to Holyrood Events, 21-23 Slater's Steps Holyrood Road, Edinburgh, EH8 8PB, SCOTLAND