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"The success of the recent 'Just One Click for Scotland' event was a real tribute to Holyrood's professionalism and management skills. It is very rare to work with an organisation that can effectively, and seamlessly, marry the very different drives and objectives of the public and commercial sectors into one goal. The conference presented us with an incredibly powerful platform from which we could deliver our product message to key UK stakeholders and opinion formers in the child safety arena."
- Phil Worms, Director, NetIntelligence, iomart Group plc.
Holyrood conferences are Scotland’s
leaders in public sector led events and our sponsors and partners are
in an ideal position to benefit from that leadership. This section is
designed to provide potential partners with all the details needed to
make an informed decision about how best to utilise our unique
offering. This section includes the types of conference on offer,
sponsorship packages available, potential audience and past partners
for your information. However, if you do require any further
information or wish to discuss in more detail, please don’t
hesitate to contact our team.
Holyrood conferences provide our
sponsors with an invaluable platform to engage with senior decision
and policy makers throughout the public, private and voluntary
sectors. Each of our sponsors is unique, as are their business needs
and this is reflected in our approach to tailoring their sponsorship.
Reasons why our clients have used and continue to use Holyrood
conferences are wide ranging and include:
Sales, Marketing & Business
Development
As a direct route to meeting face to
face with senior decision makers from your target market, there are
few activities that can ensure a higher return on your investment
than Holyrood conferences. Holyrood have taken a step back from the
“bigger is better”, exhibition approach of some events and
focused on a quality of speaker and agenda that will attract the
highest level of attendee. By adopting this approach, we can ensure a
limited amount of direct competition from rivals, a greater level of
exposure with the right level of delegate and ultimately, the
most productive use of your marketing budget.
It is pivotal for most companies, trade
bodies, charities and public sector organizations to ensure that
their voice is heard within the policy debate. Holyrood conferences
provide a platform to do just that. Through high level speakers,
programs that help set the political agenda and don’t just follow
it, as well as our unique use of electronic polling equipment, our
conferences have developed a reputation as forums for genuine
engagement that challenge the status quo and push debate to the next
level. Through sponsorship, our partners have an opportunity to be,
and be seen to be, a vital part of that process.
Holyrood conferences are often, by
their vary nature, high profile events. Our partners have an
opportunity to tap into that exposure through our advance marketing
to thousands of established contacts, our marketing and branding
within Holyrood magazine and through the coverage we enjoy from our
media partners such as the Scotland on Sunday and Sunday Herald. Past
conferences have also received radio and television coverage and our
partners benefit from their involvement in such prestigious events.
A large number of Holyrood conferences
deal with complex socio-political issues that have far reaching
consequences for society. Our partners and sponsors are given a
unique opportunity to show their commitment to dealing with such
issues and to raise awareness of topics of interest and concern to
them with an audience that is uniquely placed to actually make a
difference.
Politics is an ever present which has
an impact on each aspect of our lives from the cost of our food to
the length of time it takes us to get to work in the morning. This
all encompassing nature is mirrored by the broad array of topic areas
that we have produced conferences to deal with. Each conference is
painstakingly researched and designed to attract the leading
organisations and individuals from their respective sectors and in
turn delivers the best possible audience for our sponsors.
Topic Areas and Example Conferences
include:
- Building & Regeneration – The
Future for Scottish Housing; An Agenda for Regeneration in Scotland;
- Business & Finance – Corporate
Homicide; Peak Oil;
- Education – Education Reform; Funding
for Success: Higher Education & Funding;
- Environment – Launch of the
Executive’s Guidelines on Strategic Environmental Assessments;
Sustainable Landscapes;
- Health – Scotland’s Changing NHS;
Childhood Obesity; Mental Health: Lessons to be Learned from
Scotland;
- Planning – The Planning (etc)
Scotland Act Launch; The National Planning Framework;
- Public Sector Reform – Public Sector
Productivity; Making Coalitions Work; The Future of Public
Appointments;
- Social Justice – Children in Care;
Disability Equality Duty; Welfare Reform; Dealing With Dangerous
Offenders;
- Transport –Scotland’s Transport
Infrastructure; The National Transport Strategy
The diversity of issues covered by
Holyrood conferences is reflected in the diversity of our audiences.
Thousands of Scotland’s key opinion formers and policy makers
attend Holyrood conferences every year as a way to engage with their
peers, be informed on future policy and to meet potential suppliers
and clients. Details of anticipated audience numbers and profiles for
your event of interest are available from our team, past delegate job titles and types of organisation
includes:
- Local Authority Chief Executives
- Local Authority Department
Directors/Heads of Department
- NHS Health Board Members/Chief
Executives & Senior Management
- Scottish Executive Senior Staff
- MSPs, MPs, MEPs
- Scottish Executive Agency and NDPB
senior management
- Charity and Voluntary organization
senior staff
- Parliamentary aides, advisors and
researchers
- Trade Body senior staff
- Trade Union (UNISON, STUC, EIS, etc)
Officials
- Managing Directors/CEOs/Heads of
Policy/Senior Management from across the private sector
A variety of powerful tools to help you
engage with your target audience are available for each conference.
The flexibility of our approach is our greatest strength, with
packages adaptable for most sizes of organizations and budgets, from
the multi-national corporate to small, voluntary groups. Below are
some examples of the opportunities on offer. To discuss your tailored
package in more detail, please contact our team (link).
- Corporate literature distributed
at the event
- Exhibition space
- Corporate DVDs broadcast on
strategically placed plasma screens
- Contribution to the conference
agenda
- Brand awareness through advance
direct mailing and e-marketing
- Sponsorship of periphery events –
cocktail receptions, gala dinners, etc
- Advance access to delegate lists
- Sponsorship of dedicated
conference publications and online offerings (dedicated websites, CD
ROMs, etc)
- Brand awareness through signage on
the day, event brochure, delegate badges, etc
- Area sponsorship – Registration
area, bar, etc
Previous Sponsors
As the audiences for Holyrood conferences spans the public and private sector divide, so do our sponsors. Whether it is charities, academic institutions, large corporations or government agencies, all have found Holyrood conferences to be one of the most cost effective and efficient methods of influencing policy, raising their profile and generating business. Please find below a small cross section of our past partners:
Holyrood would like to thank all the organisations that have supported and sponsored our conferences and events.
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